From one of our members, Fiona at FN Research:
There has been a huge amount of coverage recently about AI, from its potential impact on jobs and everyday life to some much more alarming predictions about what the future could hold.
But what do consumers here in Northern Ireland actually think about AI? How are they using it, how do they feel about it, and what does this mean for businesses and brands?
We decided to find out. Well, of course we would!
Our latest white paper, “Northern Ireland’s AI Reality,” is now available. It continues our series of locally focused consumer research, following previous studies into topics including EVs and Christmas shopping.
The white paper provides up-to-date insight into local consumer attitudes and behaviours around AI. More importantly, we’ve combined the research findings with consumer interviews, intelligence and strategic insight to explore what the results could mean for businesses.
AI presents significant opportunities but understanding how your customers feel about it is important. How a business adopts and communicates its use of AI could influence customer trust and perceptions of the brand.
I’ve attached a complimentary copy of the white paper. It contains more than £20,000 worth of research, insight and intelligence, so I hope you find it both interesting and useful. You are also the first to see it, as it’s not fully released yet.
I hope you enjoy the report.
